It seems that high-speed internet is everywhere these days, with Wi-Fi hotspots open at every coffee shop and restaurant in town. Unfortunately, while this may be the reality for urban and suburban areas, there are many rural areas that are lacking the infrastructure or support for high-speed internet. Even worse, many people in these areas operate small businesses that are severely impacted from the lack of internet solutions. We proudly advocate for the expansion of rural broadband.
Small businesses in rural areas benefit from broadband internet in the same ways that larger businesses do - though they may not know what they're missing. Here are just a few things that are easier with broadband internet:
You may be wondering why broadband isn't available in all rural areas when it's so important for small businesses. The answer is complicated. While industry leaders and government officials recognize that broadband internet access boosts local economies, the infrastructure is difficult (and expensive) to build. Government subsidies have been offered to increase broadband coverage, but many larger internet providers turned down the subsidies. Rural areas require more infrastructure, but there are fewer customers. It's simply not an effective strategy for large companies.
That's why you'll notice smaller broadband providers popping up in rural areas. For them, rural customers are well worth the investment. If you own a small business and have been waiting for broadband, your wait may be over soon.